For Town Pump’s grand reopening, I tackled poor-quality photography and a tight deadline by leveraging AI tools to create a vibrant social media post. Recognizing video’s strong performance on social platforms, I used AI to enhance the images and craft a dynamic video sequence of a driver passing the bar’s illuminated sign, capturing the brand’s revitalized energy. While the client was impressed by the polished still image extracted from the video, they opted not to use the video itself, yet the transformed assets showcased AI’s power to overcome creative constraints, reinforcing The Town Pump’s bold new identity.

Tools: Runway.ai, ChatGPT, Adobe Creative Suite

Global health often carries a visual stigma that can lead to quick dismissal, despite its positive missions. To make global health more approachable and less intimidating, we crafted a series of illustrated characters to embody the spirit of vibrant, rural communities.

Starting with pencil sketches and an initial concept, we faced budget constraints but leveraged Midjourney and ChatGPT to collaboratively develop these culturally resonant characters, preserving the essence of Ghanaian heritage.

Originally created as supporting visuals for an article highlighting Health2Go’s achievements, these illustrations have reshaped the brand’s global health identity, making it memorable and trustworthy, while enhancing brand awareness.

Tools: Midjourney, ChatGPT, Creative Cloud, Adobe AI

CW Digital or CWD was an exciting new extension of the CW Brand and exclusively digital through apps for smart phones and tablets. Positioned as an incubator for talent and show concepts for the larger CW Network, CW Digital was also a way for the Network to diversify its offerings and cater exclusively to the YA digital market,

Develop and launch a Brand that embraces the YA content and reflects the spirit of the digital viewer.  

With a minimal budget, we launched a small brand and digital tools for CW Digital. We named it CW Seed and positioned as an exciting new extension of the CW Brand. It is available on its own site, through its own app for smart phones and tablets, and through social media. Over time, we evolved the Seed Brand as the product app grew. Our goal was to make Seed its own brand destination for digital viewers and advertisers.

The Seed Brand was evolving and achieving its developer status of fostering new ideas and nurturing new talent (Rachel Bloom). The Seed brand eventually created viewer pathways to the larger CW network while operating as a stand-alone brand.  Seed eventually became a “best in class” free steaming service with a broader library of content.

“At the time, 93% of the network’s online viewers never watched the network on linear television, the way it was intended to be viewed. Close to one-fifth of the network’s entire viewership was coming from digital platforms. The network has not yet monetized those alternative platforms, by estimating viewership numbers for those platforms and then selling the inserted ad placements to advertisers.

The CW is a transmedia entertainment brand at the forefront of the changing media landscape and like the audience, we embrace change. Where What’s Next Starts is not about leaving television behind. It’s about re-inventing television for the future. We share with our audience a passion to be culturally current. We live in the moment and look to the future.

We built a CW Visual Brand Platform that reflected our consumers lives in the world of the multiscreen NOW. We produce something that no matter where the viewer is looking, do they know they are looking at a CW brand platform. The visuals and music were reminiscent of icons and animations developed in the mobile and social worlds.

In 2017, quantifying dispersed viewership via online and mobile platforms is a key issue for most television networks and for the Nielsen. The CW’s continued efforts to view itself as a “multi-platform” network was ahead of the pack.”