OWNING THE NOW (2012) – The CW was a trans media entertainment brand at the forefront of the changing media landscape and like the audience, we embrace change. Where What’s Next Starts is not about leaving television behind. It’s about re-inventing television for the future. We share with our audience a passion to be culturally current. We live in the moment and look to the future. We are…CW TV NOW

Owning THE NOW is at the core of the TV NOW promise. The CW Brand Platform from technology, to design and communication must always look forward, connecting the audience to what’s next. And our consumers lives are in the world of the multiscreen NOW. “How do we produce something that is a one-step platform? No matter where the viewer is looking, do they know they are looking at a CW brand platform?

2013 – CW Releases TV NOW Brand Tagline 

2015-HBO releases HBO NOW

2017-FOX Network releases FOX NOW