CW TV TO TALK ABOUT – No other tagline defined the CW generation and how they watched their shows then and now. From the OMFG moments of Gossip Girl to WTF moments of Supernatural and Smallville, The Gen-CWers watched on digital and communicated on social during the show and well-after the end.

A television brand campaign for a new generation. This is not just water cooler talk, it’s fans texting, blogging, chatting and talking. A campaign, for the first time, reflected how young viewers related their shared television experiences to each other. The CW is sophisticated but sassy, stylish, culturally current and rooted in emotional truth. We have a fun, new confident idea. We are network TV for a new generation. We are TV TO TALK ABOUT.

https://www.hollywoodreporter.com/business/business-news/focused-cw-talks-tv-talk-84444

https://www.nytimes.com/2009/05/21/business/media/21adco.html